Launch Of Arrow New York Imprint Collection : My Take

2^nd April 14, saw the Launch of the imprints collection by Arrow New York in association with GQ.The Marketing Head, Manohar Kumar and the Designer in Chief, Prasanjit spilled the beans and gave us an insight into the thought process behind the collection.

In this age of androgynous dressing, prints have been in Vogue since a long time and S/S14 has seen an upsurge of prints so it’s inevitable for men to follow the trend of the season, but when you spell men+prints=class, ummmm sounds like a bad equation because it can be difficult for men to carry off prints and maintain masculinity especially when you talk about work wear.

When I was invited to witness the launch of the Arrow Imprints collection, I wanted to see how they dealt with this equation because Arrow dictates formal clothing and their collection is always marked by class,edginess and sophistication. I was really intrigued to see how the team infused prints into work wears especially when it comes to prints like leaf, birds, chillies etc.

When I saw the total blow out collection, I was stunned; it was love at first sight. The models kept up the dapper appearance in their well-groomed look with this collection, the designs were unique and the prints were very subtle, classy, chic and formal.

The collection is definitely going to be  a rage in the fashion circuit and will become a men’s wardrobe staple, upping their style quotient.it provides the much required shift from the classic work wear comprising of average solid colors, stripes or checks  and takes it to a different level.

These shirts are definitely designed keeping the new age men in mind, these can easily be dressed up with formal blazers to the boardroom whereas just dress em down by pulling off that blazer and go to the Bar.

Here’s A Closer Look at The Prints And The Personality They Reflect

Prints are indigenous part of fashion cult and with the new uber stylish imprint collection at Arrow, just go ahead and Express yourself in prints!!!!!!