COUPONSJI
Hi Guys! Today, I’d like to throw some light upon the most happening health and lifestyle deals and discounts platform in India.
Couponsji is an initiative from A2zesolutions that yields promising online deals and discount benefits platform. Ever since its inception in 2015, the company has been working towards upgrading its platform with latest technologies and valid deals.
Apart from a user-friendly interface, Couponsji now has a new e-commerce office in Kolkata with state-of-the-art facilities.
Setting Things Up Amid Challenges
Couponsji has met with a number of challenges during the setting-up phase. Alongside boosting all servers, they even had to cope with the traffic flow after implementation. The fact that their main objective was to draw more buyers, they had to upgrade their platform with the most competitive offers under appropriate categories. Eventually, it paved the way for a roller-coaster ride.
From Observation to Implementation
Avik Sarkar, the CEO, and Founder of Couponsji had observed the true potential of coupon brands and the associated industries way back in 2010. He had traveled across India for more than 10 years and gained insight into the coupon industry. Based on his research of the market demands, Avik conceived the idea of developing an advanced coupon benefits platform under its digital marketing parent. This, in turn, is fuelling the businesses of its major brand partners at a time when the e-commerce industry is expanding fast in India.
Extending Support to the Development Team
Couponsji had commenced with a team of 5 members but has acquired 25 new members within a span of 6 months. Besides developing a sense of entrepreneurship among all employees, Couponsji even provides them with the freedom to express thoughts and exchange ideas with each other just to enhance their creativity.
Being unique and Thinking Differently
The competitive modules of Couponsji have given them the much-needed edge to serve their audience benefits that the others can’t even think of. Sending push notifications through cell phones and desktop screens has earned much appreciation from users that choose to get updated whenever new coupons are listed. Each time a transaction is completed, revenue is generated from the brand partners.
The Buzz around Popular Categories
Photo by Artem Bali on Unsplash
Couponsji has been fuelling its growth uniformly with over 1000 brands under its partner network already. Being among the pioneers of couponing in India has shown them through many ups and downs, but the buzz around shopping categories like fashion boosts their endeavors. Bringing about 10 million coupons (with some offering exclusive deals) within the reach of a versatile audience hasn’t been easy, but they succeeded in adding smiles to all lips by racking up savings worth 100 million with real-time promos. Couponsji is proud to be named one of the fastest coupons startups for developing a PAN India presence.
Planning ahead of time
Couponsji had acquired initial funding through a strong corporate network established by their CEO and Founder Avik Sarkar. The funds thus raised were utilized for gaining more grounds in the online market till the Q1 of 2018. They have plans to achieve a milestone of 50 million users and edge past the top 50 frequently visited sites in India. Holding about 10% of the coupon industry shares have helped them keep competition at bay with the advent of latest technologies like Artificial Intelligence.
Disclaimer: The above is a guest post
