New kid on the block – Organic Harvest forays into UP markets

Products launched at 90 retail stores in 7 major cities

Constantly looking to expand and deliver organic products to the masses, Organic Harvest – India’s only home grown organic personal care brand with an extensive range of skincare and haircare products – has launched its product range across over 90 retail outlets in major cities of Uttar Pradesh (UP). Having a strong following in Delhi-NCR, Punjab, Uttarakhand, parts of Maharashtra, Bangalore and Hyderabad; the Delhi-based company has introduced its products in 24 retail outlets in Kanpur, 15 in Agra, 14 in Lucknow, 10 in Allahabad, Varanasi and Aligarh each and 8 in Meerut.

Since its launch in June 2013, Organic Harvest has emerged as a key player in the intensely competitive beauty care business with an increasing repeat and referral customer base owing to the fact that all its products are free of Paraben, PABA, Phthalates, mineral oil, paraffin, petrolatum or animal ingredients. Certified from EcoCert, OneCert and Natrue, the raw materials used are derived from plants grown without chemicals fertilizers, herbicides and pesticides.

Speaking about the brand’s expansion plans in UP, Mr. Rahul Agarwal, CEO, Organic Harvest said, “One of the major factors behind our success is that increasing number of people are realising the benefits of using organic products. Currently, we have three exclusive Organic Harvest stores and a presence at around 750 retail outlets across India. Uttar Pradesh is one of the largest states in the country; it is a potential market for us. Our products are currently available at 91 retail outlets across the state and we plan to expand to over 150 retail outlets within six months.”

The brand boasts over 30 hair care, skincare and personal care products in addition to 16 varieties of essential oils. Its best-selling products include Orgadyne Anti-Pigmentation Cream, Anti-Wrinkle Cream, Daily Day Cream, Exfoliating Face Scrub, 3-in-1 Face Wash, Sunscreen with SPF 60, Extra Conditioning Shampoo and Under Eye Gel.

Organic Harvest recently forayed into the exclusive retail business with exclusive store launches in Delhi and aims to open 3-6 more exclusive stores in leading malls and high street markets within the next four months. The brand has also taken the web by storm with products launched on e-commerce sites. The company also plans to launch a professional range of products for premium salons soon.

(P.S. The above is a press note. Reader’s discretion is required)