Max Presents Elite Model Look India 2014: Event!

Last Sunday I was invited by Max to an event where they partnered with Elite model look India 2014 (EML)!

It was a regional casting round after big cities like Delhi, Chandigarh & Kolkata. The contest was held at Phoenix Market City, Bangalore. Young girls and boys participated with great enthusiasm and vigor. It was great to see their ramp walk. Their fit body and healthy skin bowled me over!

Here I am attaching few pictures that I clicked myself and some sent by Max!

Hope you all like the pics! 🙂

Press Release-

Elite in association with Max will offer thousands of boys and girls between the age of 18 and 23, the opportunity to realize their dream and follow in the footsteps of top models.

Judged by prominent personalities from the Fashion Industry- Marc Robinson, Candice Pinto and Executive Director of Max, Vasanth Kumar, participants were shortlisted based on criterion like their ramp walk, first impression and photogenic appeal.

Regional casting round is reaching its final leg in Mumbai after touring key cities.

Commenting on the endeavour, Vasanth Kumar, Executive Director, Max said “with the launch of Elite Model Look India 2014, Max reinforces it’s positioning of democratizing fashion and giving the Indian models the exposure to establish themselves in the international fashion circuit.

Speaking on the occasion, Marc Robinson, Project Head of Max EML India 2014 said, ”The fashion industry in India today is bereft of “supermodels” that once had an iconic influence in the fashion scene in the 1990’s, today they simply and sadly don’t exist/ with the introduction of a genuine initiative by the fashion brand like Max and Elite Model Look, Paris, it will provide opportunity to aspiring young male and female models”

About MAX:

Max is the leading fashion brand offering customers a one stop for clothing, accessories and footwear needs for the entire family. Max, a division of lifestyle International (P) Ltd., has pioneered the concept of value fashion in the country, thereby offering the discerning shopper a vast choice with international fashion & quality.

About Elite World:

Elite World is owned by pacific Global Management (PGM), which is a talent management company in the modeling and music industry, with a focus on luxury and live events. In addition, the group owns gold typhoon, the independent China-based entertainment label, and La Perla, the premium Italian lingerie brand.

About Elite Model Look:

It is the leading international model search. It is active in over 60 countries across the world, and attracts hundreds of thousands of entrants each year.

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